Miller Electric Mfg. Co., with headquarters in Appleton, Wisconsin, manufactures arc welding and cutting equipment designed for manufacturing, fabrication, construction, aviation, motorsports, education, agriculture and marine applications. Miller maintains its global leadership by setting the industry standard for reliability, quality and responsiveness. Its famous tagline, “The Power of Blue®,” is inspired by the blue color of Miller equipment.
The company started in 1929 when Neils Miller recognized the need for a small, affordable arc welder that would operate on the type of electricity readily available in rural Wisconsin. That spirit of innovation and problem solving lives on today. All of Miller’s 1,450 employees, working in 1 million sq. ft. of space, are encouraged to share ideas that improve products and processes, quality, safety and employee wellness.
Miller exemplifies the “80/20” philosophy. This ITW principle, widely recognized as a means for continuous improvement, says that 80 percent of sales arrive from 20 percent of products sold to key customers. Following this principle, Miller is organized into product-focused factories, known as business units, which optimize production flow and improve quality. Today, Miller measures lead times in days or even hours. As a result, no other welding company matches Miller’s responsiveness when it comes to fast delivery, product quality or after-sale support.
Miller does business through an ever-increasing focus on customers’ welding challenges in specific market segments and applications and, ultimately, their complete satisfaction. Miller knows that customers in these industries don’t just buy welders; they want welding system solutions.
Often, these solutions come from good communication, a key element to Miller’s success. According to Miller President Mike Weller, “Because of our close relationships with our distributors and end-users, we have the opportunity to identify the key issues facing them and help create effective solutions. You’ll see that reflected in our products and services.”
As Miller looks to the future, and continues to make innovative steps, the company recognizes that the real Power of Blue isn’t in the products. It’s the power of Miller people, working together with customers and distributor partners, to make our future even stronger.